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Market Risk

National Market Intelligence
Market & Sales Planning data
for each Country

Is available for most Markets in most Countries


Market Risk

For Market Forecasts in any Country.

Reports on Market Forecasts in any Country.
50 Market Condition Scenarios for the Country.
Essential Country Market Forecasts.
Critical Market & Sales Values.
National Market Planning.

 

If you need outstanding and authoritative market forecasting for   your Market Planning for your Business in   your country then you need a   MarketRisk report.

You don't need to spend a fortune on market forecasting & planning information - the   MarketRisk reports cost just 259.

You don't need to worry about unintelligible and questionable market forecasts  - the   MarketRisk reports are definitive, are constructed in scrupulous detail and are only 159 pages.

You don't need to wait weeks to know your market options - the    MarketRisk report can be on your desk (by e-mail)in 59 minutes.

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  •   What is the Forecast for Sales in a particular market scenario in the country?

  •   How have Markets developed in recent years?

  •   How are Country Markets forecasted to grow in future years?

  •   What are the significant Country Market forecast Scenarios?

  •   What are the Products covered by the market?

  •   What are the Product factors in the country in question?

  •   What are the Business Marketing Factors in the country?

  •   What are the Sales & Marketing Costs + Margins?

  •   What do the Accounts and Finances of the Competitors show?

  •   What are the Profits and Losses of the Competitors?

  •   What are the Costs & Margins of the Competitors?

  •   What are the Operational & Management Ratios of the Competitors?

These and many more questions are answered by   MarketRisk reports.

 

Market Risk

REPORT CONTENTS

Each   MarketRisk report is written to cover Market forecast scenarios for a specific Business in any one Country.  The content of each of these reports are outlined below:-

  MarketRisk Market Information gives you precise data on the sales revenues for the market in the country in question. The information is given as historic data for each year from 1997 to the present and then as a forecast to 2028.

Product Information

Product Definitions:  A full listing and definition of all the products covered by the report.

Product Indices:  Relative Price Indices by year. New Product Indices by year. Relative Product Quality Indices by year. Product Adoption Indices by year. Product Sales Conversion Rate Indices by year. Product Standardisation Indices by year.

Marketing Information

Marketing Indices:  Market Share Stability Indices by year. Sales Growth Indices by year. Capacity Utilisation Indices by year. Relative Forward Integration Indices by year. Relative Staff Compensation Indices by year. Relative Salesforce Expenditure Indices by year. Relative Advertising Expenditure Indices by year. Relative Promotional Expenditure Indices by year.

 

Marketing Costs & Margins

SALES COSTS:
Sales Personnel Variable & Commission Costs
Sales Expenses and Costs
Sales Materials Costs
Total Sales Costs

ADVERTISING / PROMOTION COSTS:
Mailing & Correspondence Costs
Media Advertising Costs
Advertising Materials & Print Costs
POS & Display Costs
Exhibition & Events Costs
Total Advertising Costs

DISTRIBUTION & CUSTOMER HANDLING COSTS:
Distribution Fixed Costs
Distribution Variable Costs
Warehousing Fixed Costs
Warehousing Variable Costs
Physical Handling Fixed Costs
Physical Handling Variable Costs
Physical Process Fixed Costs
Physical Process Variable Costs
Total Distribution and Handling Costs

AFTER-SALES & CUSTOMER COSTS:
Product Returns & Rejection Costs
Product Installation Costs
Product Post Installation Costs
Product Systems & Configuration Costs
Product Service & Maintenance Costs
Problem Solving & Complaint Costs
Total After-Sales Costs

 

MARKET SCENARIOS

  MarketRisk Market Forecast Scenarios gives you precise data on the various sales value Scenarios for the market in the country in question.

  •   The Scenarios underline all the various risks and opportunities which are likely to affect a particular national market.

  •   These Scenarios represent the What If? questions which will pressure and sway any national market.

  •   Preparation for the various What If? scenarios will allow managers to properly assess their market planning alternatives, options and decisions.

  •   The scenarios symbolise not only latent problems, but often and more importantly, realisable opportunities for market penetration.

  •   For each of the Market Scenarios shown here, a full Market and Sales Value forecast is given.

  •   The information is given as forecast for each year to 2028.

BASE FORECAST : BEST MARKET SCENARIO
BASE FORECAST : WORST MARKET SCENARIO
ADVERTISING COST OBJECTIVES
BANK BORROWING: 3% INFLATION SCENARIOS
BANK BORROWING: 6% INFLATION SCENARIOS
BANK BORROWING: 9% INFLATION SCENARIOS
CUSTOMER HANDLING IMPROVEMENTS
CUSTOMER / PROCESSING SYSTEMS INVESTMENT
DISTRIBUTION CHANNEL IMPROVEMENT
DISTRIBUTION & DELIVERY COST OBJECTIVES
EXPORT SALES IMPROVEMENT
MARKET SEGMENTATION
MARKET SHARE BUILDING OBJECTIVES
MARKET SHARE HARVESTING OBJECTIVES
MARKET SHARE HOLDING OBJECTIVES
MARKETING COST (FIXED) OBJECTIVES
MARKETING COST (VARIABLE) OBJECTIVES
MARKETING EXPENDITURE DECREASE : - 2%
MARKETING EXPENDITURE DECREASE : - 4%
MARKETING EXPENDITURE DECREASE : - 6%
MARKETING EXPENDITURE DECREASE : - 8%
MARKETING EXPENDITURE DECREASE :-10%
MARKETING EXPENDITURE DECREASE :-12%
MARKETING EXPENDITURE IMPROVEMENTS
MARKETING EXPENDITURE INCREASE : + 2%
MARKETING EXPENDITURE INCREASE : + 4%
MARKETING EXPENDITURE INCREASE : + 6%
MARKETING EXPENDITURE INCREASE : + 8%
MARKETING EXPENDITURE INCREASE : +10%
MARKETING EXPENDITURE INCREASE : +12%
MARKETING PROCESS COST OBJECTIVES
NEW PRODUCT DEVELOPMENT
ORDER TAKING IMPROVEMENTS
OVERSEAS DEVELOPMENT
PRICE CUTTING EFFECT
PRICE INCREASE EFFECT
PRODUCT BRANDING + MULTI-BRANDING INVESTMENT
PRODUCT POSITIONING
PRODUCT PRICE CUTTING
PRODUCT PRICE INCREASE
PRODUCT QUALITY IMPROVEMENT
PROMOTIONAL EXPENDITURE
PROMOTIONAL & PRICING COST OBJECTIVES
SALES COST IMPROVEMENT
SALES PERSONNEL + STAFF IMPROVEMENT
SALES & MARKETING COST SCENARIOS
SELLING COST OBJECTIVES
SERVICE QUALITY IMPROVEMENT
TARGET MARKETS DEVELOPMENT
TRADING CREDIT EXTENSION & MARGIN REDUCTION

 

BALANCE SHEET & PROFIT / LOSS

Financial Information gives you a Profit and Loss Account, Balance Sheet and Management Financial figures (for the suppliers of the Product or Service in the country in question) for the past three years PLUS a 6 year forecast (by each year) for each of the items listed below:-

Sales Revenue
Pre-tax Profit 
Interest Paid
Non-trading Income
Operating Profit
Depreciation
Trading Profit
Fixed Assets
Intangible Assets
Intermediate Assets
Total Fixed Assets
Stocks
Debtors
Miscellaneous Current Assets
Total Current Assets
Total Assets
Creditors
Short Term Loans
Miscellaneous Current Liabilities
Total Current Liabilities
Net Assets
Shareholders Funds
Long Term Loans
Miscellaneous Long Term Liabilities
Capital Employed
Directors' Remunerations
Employees' Remunerations
Total Employees

COST STRUCTURE:
Input Supplies/ Materials/ Energy Costs
Payroll Costs
Total Operational & Process Costs
Total Marketing Costs
Total Costs

PRODUCT DEVELOPMENT COSTS:
New Technology Expenditure
New Production Technology Expenditure
Total Research and Development Expenditure

CAPITAL EXPENDITURE:
Capital Expenditure: Plant + Equipment
Capital Expenditure: Structures
Capital Expenditure: Miscellaneous
Total Capital Expenditure

INVENTORY STRUCTURE:
Finished Product Stocks
Work in Progress as Stocks
Materials as Stocks
Consumables and Supplies as Stock

DEBTORS & SALES LEDGER:
Debtors within Agreed Terms
Debtors Outside Agreed Terms
Un-recoverable Debts

 

MARGINS / MANAGEMENT & OPERATIONAL RATIOS

Return on Capital
Return on Assets
Return on Shareholders' Funds
Pre-tax Profit Margins
Operating Profit Margin
Trading Profit Margin
Return on Investment
Assets Utilisation (ratio of Sales to Total Assets)
Sales as a ratio of Fixed Assets
Stock Turnover ( Sales as a ratio of Stocks )
Credit Period
Creditors' Ratio (Creditors by Sales x 365 days)
Default Debtors given as a Ratio of Total Debtors
Un-Recoverable Debts as Ratio of Total Debts
Working Capital / Sales
Materials & Energy Costs as a % of Sales
Added Value
Investment as a Ratio of Added Value
Value of Plant & Equipment as a % of Sales
Vertical Integration (Value Added as % of Sales)
Research & Development Investment as % Sales
Capital Expenditure Investment as a % of Sales
Marketing Costs as a % of Sales
Current Ratio (Current Assets : Current Liabilities)
Quick Ratio
Borrowing Ratio (Total Debt as ratio of Net Worth)
Equity Ratio (Shareholders Funds : Total Liabilities)
Income Gearing
Total Debt as a ratio of Working Capital
Debt Gearing Ratio (Long Term Loans : Net Worth)
Average Remuneration (all employees - full/part)
Profit per Employee
Sales per Employee
Remunerations / Sales
Fixed Assets per Employee
Capital Employed per Employee
Total Assets per Employee
Value of Average Investment per Employee

 

Value Added per Employee
Materials & Energy Costs as a % of Sales
Payroll Costs as a % of Sales
Payroll as a Ratio to Materials
Variable Costs as a % of Sales
Fixed Costs as a % of Sales
Fixed Costs as a Ratio of Variable Costs
Distribution Costs as a % of Sales
Warehousing Costs as a % of Sales
Physical Costs as a % of Sales
Fixed as a Ratio of Variable Distribution Costs
Fixed as a Ratio of Variable Warehousing Costs
Fixed as a Ratio of Variable Physical Costs
Fixed : Variable Distribution & Handling Costs
Product Returns & Rejections Costs as % Sales
Product Installation & other Cost as % Sales
Product Breakdown & other Costs as % Sales
Product Systems & other Costs as % Sales
Product Service & other Costs as a % of Sales
Customer Complaint & other Costs as % Sales
Stock Work in Progress & Materials : Finished Products
Stock Materials as a Ratio of Work in Progress
Un-recoverable Debts as a Ratio of Total Debt
Un-recoverable Debts : Debts Within Agreed Terms
Total Sales Costs as a % of Sales
Total Distribution & Handling Costs as a % of Sales
Total Advertising Costs as a % of Sales
Total After-Sales Costs as a % of Sales
Total Customer Compensation Costs as % Sales
Total Variable Marketing Costs as a % of Sales
Total Fixed Marketing Costs as a % of Sales
Total Fixed Marketing Costs : Total Marketing Costs
Variable Sales Personnel Costs : Marketing Costs
Variable Distribution/Handling Cost : Marketing Cost
Variable Advertising Costs Ratio of Marketing Costs
Variable After-Sales Costs Ratio of Marketing Costs
Sales Personnel Variable Costs : Ratio of Sales
Sales Personnel Variable Costs Ratio of Debtors

reports give you Market Scenarios specifically for   your business in   your country, and are available for every major business in all Countries.

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